Best Friends Home: Redefining Brand Identity for The Lost Dogs Home

Revitalizing a Beloved Animal Shelter with Unique Stories and Emotional Connections

When it comes to animal shelters, branding plays a crucial role in attracting potential adopters and donors. The Lost Dogs Home recognized the need for a fresh start and approached Lee Selsick to undertake the challenging task of reimagining their brand identity. The objective was to create a brand that not only resonated with a broad audience but also captured the emotional nuances and wit of the stories shared by the animals and their human partners.

One of the key challenges faced by Selsick was breaking away from the industry cliches that often plague animal shelter brands. Instead of relying on generic symbols like dogs and cats, the focus was on building a serious yet warm and empathetic brand that exuded authority. By shifting the narrative to emphasize the concept of "home" and the humanity of the writing, Selsick successfully crafted a unique and modern brand identity for Best Friends Home.

The core of the rebranding effort lies in the captivating stories that Best Friends Home shares with its audience. These stories, filled with a range of emotions, are relatable and engaging, instantly grabbing the audience's attention. Each story is accompanied by a hero pet image and a logo locked-up consisting of the word "Home" and the animal's name, creating a minimal and clean visual communication style. This integration of elements ensures a clear and impactful message is delivered to the audience.

Best Friends Home's brand identity extends beyond storytelling. Selsick and his team have created a comprehensive multimedia campaign, including business cards, letterheads, adoption kits, cotton bags, staff shirts, notebooks, posters, and a strong presence on social media and the website. The design collaterals are carefully crafted to maintain consistency and reinforce the emotional connection between the brand and its audience.

The success of the rebranding project is evident in the ongoing impact it has had on Best Friends Home. The brand's unique approach has not only revitalized the shelter's image but also inspired more people to adopt animals and donate to the cause. By focusing on the individual stories of the animals and their owners, Best Friends Home has become a beacon of hope and compassion in the animal shelter industry.

Lee Selsick's exceptional work on the Best Friends Home rebranding project has been recognized with the prestigious Bronze A' Design Award in 2019. This award celebrates designs that exhibit strong technical and creative skills while contributing to quality of life improvements. Selsick's innovative approach to brand identity has undoubtedly made the world a better place for animals in need.